In terms of production, the Brilliance Auto Car Manufacturer group definitely brought in the goods. This merger results in the design and production of efficient Jinbei minibuses in the country. With Beijing Benz Mercedes Benzes and FAW Group Audis collaborating with Brilliance, top-of-the-line luxury-class vehicles are assured in China.Īdditionally, Brilliance also holds 60.9% ownership of growing the Shenyang Brilliance JinBei Automobile Co., Ltd. Similar to the BMW merger (which begun last 2003) mentioned above, the Brilliance Auto Car Manufacture group has also tied up with luxury labels. Known primarily with its partnership with popular car brand, BMW (dubbed as BMW Brilliance, with Brilliance Auto at a current 25% stake of the partnership), Brilliance Auto makes sure that only the best and most crucial deals are in place with its mergers. And with brilliant and outstanding marketing and corporate strategies, the Brilliance Auto Car Manufacture group holds several stakes in different and important motoring firms in the country. Initially offering minibuses to the public, the group, which was launched as early as 1991, the group continued to expand and grow into the giant it is today. With its headquarters located in Shenyang, this car company has continued to both produce and tie-up with big names to provide excellent and exciting vehicles for the Chinese motoring community. Image Source: By Unknown –, Public Domain, A Brilliant Historyīrilliance Auto is state-owned.
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